SIRAS provides cloud and web-based enterprise solutions and best-in-class data intelligence services to track, authenticate, and safeguard products, while promoting ethical business practices between our customers and partners, and upholding consumer anonymity.
SIRAS pioneered Electronic Product Registration (OmniTrace™) and comprehensive return-validation methodology (ReturnFlex™), which allow participating retailers and manufacturers to optimize their retail business operations, and to provide consumers with a seamless omnichannel experience. SIRAS helps clients protect and elevate their brands, track products, reduce returns and fraud, protect inventory, recover stolen products, identify counterfeit goods, validate warranties, and improve forward and reverse logistics operations. By tracking each product throughout its sales lifecycle by its unique fingerprint rather than by consumers' personal data, SIRAS respects and preserves anonymity. SIRAS provides valuable tools for its manufacturing, retailer, and law enforcement partners to optimize operations, resolve investigations, improve visibility, provide insights to enhance business intelligence and forecasting, and improve the consumer experience.