About Us

Founded in January 1999, SIRAS is the pioneer in Point-of-Sale Electronic Product Registration, which encompasses patented business methodologies, including the creation of a unique “fingerprint,” for tracking products, validating return and warranty eligibility and creating dynamic product data analytics. SIRAS is a wholly-owned subsidiary of Nintendo of America Inc.

Originally developed to provide better return management control of video gaming systems for Nintendo of America Inc and its retailers, SIRAS’s POS Electronic Registration technology now protects products from a  variety of manufacturers of computers, consumer electronics, appliances, lawn & garden hardware and more. In fact, SIRAS’s partner and client lists are a veritable Who’s Who in the retail industry and the company is expanding into new markets every year.

The only product requirement for SIRAS clients is that products are uniquely identifiable (serialized) to SIRAS Certification standards to streamline efficiencies in the retail marketplace. In the future when RFID becomes the industry standard, SIRAS will be ready to transition to this new platform.

In 2008 SIRAS employed its unique identifier technology in launching a groundbreaking law enforcement database initiative: SIRAS P.I. (Product Information) Database. The secure online database is provided at no cost to authorized law enforcement professionals and helps in determining whether products recovered in their investigations may have been stolen or purchased with fraudulent tender. Today, SIRAS P.I. is used by more than 2000 law enforcement and government agencies nationwide and has aided in the arrest and successful prosecution of many criminals, including a multi-million dollar credit card fraud ring.